need notes on bottom up vs top down data mining both are incomplete, misguided - top down so focused and slow on one case study that technology rushes past - also, generality blind - bottom up can answer questions no one cares about. so combine both. - top down for goals looking for questions - bottom up looking for answers - the missing link are the answers that address current questions - understand the open issues in the field/business so you can produce answers that matter (to someone) but bottom up is not necessarily a slave to top down - bottom up can add main questions - e.g. stability - and some of these questions may be answerable before the top down ones - e.g. does CMM work? vs "stability"